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10 Psychological Theories That Influence Millions of People4 min read


Have you ever reflected on your actions, and wondered why you behaved in a certain way? Understanding the psychological theories behind our actions is essential for self-improvement. And hence, much research has been done to find out about the rationality behind our everyday decisions.

We have gathered ten psychological theories that you may not even know are affecting you. Read on:

1. The Bystander effectThe-Bystander-Effect

The Bystander effect is a social psychological phenomenon when individuals are less likely to offer help to a victim when other people are present. Have you ever noticed a person calling out for help from a crowd at a public place? And do you find yourself looking towards others, assuming them to be the first ones to help? Everyone seems towards others to know how to react. This is a perfect bystander effect example.

Due to this mindset, the person may not even get the required help. According to this psychological theories, when you are in a public place, it is better to ask for help personally than to call out to a crowd.

2. The Paradox of choicepsychological-effects-that-influence-people

According to this psychological theories, there will be a constant feeling that you could’ve chosen better. Psychologist Barry Schwartz explains in his book, The Paradox of Choice, that your happiness also decreases with the extra effort put into weighing multiple options. Barry Schwartz, mention that

Eliminating consumer choices can greatly reduce anxiety for shoppers.

We are often under the impression that we can make a better decision if offered more excellent choices. But this is not true. Everyday choices such as choosing where to eat, buying a new phone or applying for a job can become more complicated and overwhelming when offered a plethora of options. You’ll find it harder to feel content after choosing. Every day, this psychological theory effects influences millions of people.

3. The Hawthorne effectThe Hawthorne Effect

According to this psychological theories, people tend to modify their behavior when being observed. This is why they can behave differently when part of an experiment or study. You will often find employees in an office working more productively when the manager or boss is on rounds.

4. The Veblen effect10-Psychological-Effects-That-Influence-Millions-of-People

Do you ever find yourself wanting to buy a good just because it is expensive? This psychological phenomenon is known as the Veblen Effect. People tend to associate better quality and a show of superior status at a higher price. It explains your desires to buy luxurious cars and designer clothes.

Moreover, it is also why universities with a higher tuition fee are considered to offer better quality education. By using this psychological theory, marketer always trying to influence millions of people every day.

5. The Pygmalion effectThe-Pygmalion-Effect

This psychological theory explains that people are likely to perform up to the level expected of them. Ideally, this would mean that positive expectations would yield positive results. This can bring results for both, personal and team growth.

You can aim for higher goals. In turn, you’ll find yourself working harder to meet your expectations. And as a leader of a team, you will observe improved performances when you set higher expectations.

6. The Spotlight effectThe-Spotlight-Effect

Have you ever felt that all eyes in a room are on you? Or that you’re always being scrutinized in a public place? If you are having a bad hair day, you may feel that everyone around you noticed and made fun of you. This is the ‘Spotlight Effect,’ which refers to the likelihood of thinking that quite a lot of people see your actions and mistakes.

According to this psychological theories, you tend to overestimate the number of people who do. This is major because we use our own experiences and perceptions to evaluate other people. If you want to feel good and confident, then it is advised to ignore these effects in your mind.

7. The Pratfall effectPratfall-Effect

Humans are not perfect and tend to make mistakes. When we see people making mistakes and laughing it off, we tend to find their personality attractive and confident. This psychological theory explains that, people who make a mistake more relatable to us, versus those who always act to be perfect.

8. The Zeigarnik effectPsychological Theories

It is often observed that people tend to recall incomplete tasks more efficiently than complete ones. The effect of interruption on memory was experimented on by the psychologist, Bluma Zeigarnik in 1927. She set up an experiment in which she asked each participant to complete specific tasks, such as solving a puzzle.

During some tasks, the participants were interrupted by the supervisors. While they were allowed to complete the remaining ones without interruption.

Afterward this, Zeigarnik asked the participants to recall details of the tasks. She found that participants remembered details of interrupted tasks around 90% better than those which they completed without uninterrupted. This suggests that your brain notably retains information about incomplete tasks. And once completed, the brain allows you to forget it.

9. The Anchoring effect10 Psychological Theories That Influence Millions of People

This is a form of cognitive bias in which people tend to make decisions keeping in mind the first piece of information known to them. This psychological theory is quite often used in the sales department. You will be more inclined towards buying a pair of jeans on a 20% sale.

Or you will feel accomplished after bargaining and purchase an item at a price lower than the tag price. In both cases, you feel content as you are paying lower than the initial price (the ‘anchor’ in this case).

10. The Focusing effectPsychological Theories That Influence Millions of People

There are many aspects to consider when making a decision. But sometimes while doing so, we tend to focus on just aspect and ignore the rest. This could be because limited information is available to us. Or it could just be a faulty assumption on our part.

Some people tend to overestimate the impact of increased income on happiness. They ‘focus’ on the increased amenities that will be available to them. But by doing so, they tend to ignore stress and busier lifestyles that come with an increased income.

After reading ten psychological theories that influence millions of people, you will be able to identify some of the psychological reasons behind your decisions and actions. And hopefully, you’ll now be able to work on improving those decisions consciously.

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